Natasha’s Venture: iVote
Natasha aims to transform apathetic young people into truly active citizens. She launched iVote and filmed a documentary; in it, Bollywood stars such as Rahul Bose discuss voting in terms geared towards young people. Natasha screens the film throughout Bombay‘s universities and colleges, then distributes voter registration forms and helps attendees fill them out.
Before the 2009 elections, Natasha began a new media blitz. Her Wear the Mark campaign reached out to young people through social networking sites, poster campaigns, personal meetings, and guerrilla marketing. Meanwhile, Natasha successfully lobbied the Election Committee to accept college/university IDs as the only identification students need to register themselves to vote.
As iVote gained momentum, Natasha mobilized teams of “ambassadors” at universities across the city. iVote equipped these student volunteers with all the materials and information needed to lead voter registration drives on their campuses.
iVote has reached out to over 8,000 young people and hopes to improve youth voter turnout from 17% to 70%. Natasha has inspired countless young people to fight apathy and become active citizens.
Check out the Wear the Mark website: http://www.wearthemark.org/
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